Great Adventure Original Proposal- Dream Street



 Go To The Official Six Flags Great Adventure Website For Current Park Information

Go to the Wild Country Proposal Page Go to the Enchanted Forest Proposal Page

The following is the original proposal and concept artwork for Great Adventure which was presented to potential investors in the park.   The plans were quite ambitious, and were never fully realized, though some of the earliest concepts appeared in the park in slightly different form when it finally opened in 1974.   The text is verbatim from the original typewritten proposal and is worded and punctuated exactly as it was originally written. 

These images are from the collection of Harry Applegate, and I thank him for sharing them with me.   

THE AREAS

  

IV.        DREAM STREET

Located near the parking facilities, surrounded by forest, Dream Street is a thousand foot long shopping extravaganza, with a large square at each end.    The squares have large, spectacular fountains in the center, and are surrounded by shops and restaurants.   The first square is at water’s edge.   Directly off the 150-foot wide Dream Street are several smaller squares and avenues.   All streets and avenues contain fountains, benches and multitudes of flowers.   Entertainment constantly occurs in the streets and the squares: clowns, baton twirlers, musicians, bands, snake charmers, fire eaters, jugglers, fairy tale characters, circus performers.

The shops are a fantastic representation of the merchandise they sell.   For instance, the hat shop is a large, turning hat.   The candy shop is a gigantic lollipop, the candle shop a burning candle, etc.

Many of the stores also feature working craftsmen or workshops and factories where patrons may watch the merchandise being produced.

Shops – a partial listing:

  • Novelties                                           

  • Gadgets and Curios

  • Stuffed Toys                                      

  • Clocks and Watches

  • Candy and Candy Factory              

  • Hats

  • Models                                              

  • House of Magic and Magic Shows Makeup and Disguise

  • Western                                             

  • Costume                                           

  • Stationery, Cards, Post Cards and Posters

  • Flower Arcade                                   

  • Garden Supplies

  • Books & Records                            

  • Music & Musicians

  • Art & Artists                                      

  • Antiques        

  • Stamps & Coins                               

  • Rocks, Shells & Feathers

  • Clothes                                              

  • Farmer’s Market & Fancy Gourmet Food Arcade

  • Soaps, Cosmetics & Potions         

  • Leather & Leather Makers

  • Silver, Beads & Jewelry                  

  • Candles & Candle Makers

  • Copper & Brass                               

  • Glass, Stained Glass & Glass Makers

  • Pottery & Pottery Makers                

  • Camera         

  • Safari                                                 

  • Toys & Games         

  • Balloons                                            

  • Fairy Tales (merchandise such as Snoopy, Peter Rabbit, Winnie the Pooh, Superman, etc.)

  • International Shops                              

Restaurants: 

  • Ice Cream                                         

  • Pastry & Ice Cream Factory

  • Doughnuts                                         

  • Hamburger & Snack stands

  • Coffee & Doughnut Makers            

  • Cafes & Restaurants along the street and in the squares

Note: All merchandise may be picked up at a central building on the edge of the parking lot.

   

Click on any thumbnail for the full size pic



The overall rendering of Dream Street.   Dream Street was proposed for more or less the same spot where it was eventually built, more or less following the long side of Switlik Lake.





Detail of Dream Street





Detail of Dream Street





Detail of Dream Street








Notes:

Dream Street was built more or less where it was proposed, but never achieved the scale or grandeur intended.

Of the proposed shops only Fairy Tales made it off the drawing boards, occupying the tent building which is Six Flags Kids today.

The idea of shops and restaurants built to look like what they sell appeared in the form of the Super Teepee which sold Indian and Western merchandise, and The Yum Yum Palace (Now Character Cafe) which sold ice cream treats.
Go to the Overview of the Proposal Go to the Enchanted Forest Proposal Page