29yrswithaGApass 1,559 Posted May 5, 2014 Report Share Posted May 5, 2014 Source: Wall Street Journal Market Watch Six Flags and Henkel North America Announce Multi-Year Partnership Expanding Program for got2b Brand and Bringing Style to Non-Traditional Marketing Alliance May 5, 2014, 7:00 a.m. EDT GRAND PRAIRIE, Texas, May 5, 2014 /PRNewswire/ -- Six Flags Entertainment Corporation, the world's largest regional theme park company, and Henkel North America today announced a two-year extension to their partnership agreement, designating the göt2b® brand, one of the industry's leading hair styling brands, as Six Flags' Official Hair Styling Product. This year, the göt2b brand will be integrated into the launch of two major coaster openings, including the record-breaking roller coaster, Goliath at Six Flags Great America in Gurnee, Illinois, and the world's tallest drop ride Zumanjaro, at Six Flags Great Adventure in Jackson, New Jersey, with on-site activation during media events and public openings, and various press and social media opportunities, which will leverage the "extreme" message of the göt2b brand with the parks' newest thrill rides. Also in 2014, the göt2b brand will be the first sponsor of Six Flags' new live entertainment segments on its in-park television network, complementing the brand's existing custom-made vignettes filmed and produced by Six Flags showcasing guests, styled with göt2b products, and putting their "glued®" hair gel to the test on the parks' extreme roller coasters. The strategic partnership includes brand messaging across the Six Flags Media Networks with out-of-home signage, unique attraction integrations, digital advertising and banner placement on sixflags.com, as well as experiential and product sampling programs in the parks. Henkel will also host a national sweepstakes on the göt2b Facebook page in conjunction with their beach trippin'® waving spray for a trip to Six Flags Hurricane Harbor Los Angeles this summer. "We are extremely excited to extend our unique partnership with Henkel and the göt2b brand, and expand our relationship to reach our guests with the fun, "individual" attitude for hair," said David McKillips, senior vice president of Corporate Alliances for Six Flags. "We are looking forward to taking our relationship to new heights." "Our partnership with Six Flags has allowed us to introduce the göt2b brand to millions of targeted consumers, outside of traditional media," said Kathy Alaama, vice president, Henkel North America. "Since 2007, this alliance has been a groundbreaking marketing partnership that has creatively combined non-traditional advertising, social media, special events, and integrated out-of-home programs to successfully drive awareness, market share, and sales for the youthful göt2b brand." About Six Flags Entertainment CorporationSix Flags Entertainment Corporation is the world's largest regional theme park company with $1.1 billion in revenue and 18 parks across the United States, Mexico and Canada. For 53 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest® and Holiday in the Park®. For more information, visit www.sixflags.com. Henkel in North AmericaHenkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. Visit www.henkelna.com for more information. About HenkelHenkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds leading global market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of $21.8 billion and adjusted operating profit of $3.3 billion in fiscal 2013. Henkel's preferred shares are listed in the German stock index DAX. SOURCE Six Flags Entertainment Corporation Copyright © 2014 PR Newswire. All rights reserved Quote Link to post Share on other sites
RC98 33 Posted May 5, 2014 Report Share Posted May 5, 2014 I have to admit the references to Goliath and Zumanjaro worry me a bit, the last thing we need is more advertising on rides. Quote Link to post Share on other sites
DANofNJ 24 Posted May 5, 2014 Report Share Posted May 5, 2014 anything for SFGadv to make a few extra $$$$. more advertising on rides. Quote Link to post Share on other sites
Password121 73 Posted May 5, 2014 Report Share Posted May 5, 2014 (edited) I never really liked all the advertising in the queue and station for Kingda Ka. It is the best themed ride in arguably the best themed area, and the entire jungle vibe is let down by hair gel ads and train wraps. I wish they would advertise on less themed rides, like Green Lantern. Edited May 6, 2014 by Password121 Quote Link to post Share on other sites
Yoshi 278 Posted May 6, 2014 Report Share Posted May 6, 2014 They can't put advertisements on any of the rides that have a license associated with it. Quote Link to post Share on other sites
Chiller 5 Posted May 7, 2014 Report Share Posted May 7, 2014 Oh no, not more giant posters of some guy pulling on his over gelled hair. Quote Link to post Share on other sites
fetish911 37 Posted May 9, 2014 Report Share Posted May 9, 2014 I'm with you....I really dislike all the ads plastered everywhere Quote Link to post Share on other sites
The Master 148 Posted May 10, 2014 Report Share Posted May 10, 2014 They remind me of George McFly from Back to the Future 1 in the Twin Pines 1985. Quote Link to post Share on other sites
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