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Six Flags and The Kraft Heinz Company Announce Multi-Year Marketing Partnership

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Six Flags and The Kraft Heinz Company Announce Multi-Year Marketing Partnership

Six Flags to Serve Kraft Heinz Products and Deliver Multifaceted Media and Experiential Programs for the New Official Ketchup and Official Sliced Cheese of Six Flags

GRAND PRAIRIE, Texas--()--Six Flags Entertainment Corporation (NYSE:SIX), the world’s largest regional theme park company and largest operator of waterparks in North America, is proud to announce a multi-year partnership with The Kraft Heinz Company. Six Flags parks will serve guests high quality, great tasting products from the Kraft Heinz portfolio like HEINZ Ketchup, KRAFT Singles American Cheese Slices, KRAFT Dressings and more. The partnership will also be supported through an integrated marketing campaign utilizing Six Flags’ award-winning media network, custom consumer promotions and interactive experiential activations.

 

“Six Flags and Kraft Heinz are two iconic brands dedicated to bringing families together to create memorable experiences centered on food and fun,” said Six Flags Vice President of North America Strategic Marketing Partnerships Stephanie Borges. “We will utilize our multi-touchpoint marketing capabilities; both in-park and in-market, to showcase why Kraft Heinz products are America’s favorite.”

 

Kraft Heinz brands will be the presenting sponsors of a number of special events at Six Flags parks throughout the span of the partnership. These special events will elevate the guest experience through unique activations, surprise and delights, product sampling, and exclusive ride time on the company’s unparalleled lineup of world-class attractions. Guests will also have the opportunity to taste Kraft Heinz brands that will be featured in signature, limited-time only food items offered at select park dining locations.

 

“We are very excited to partner with Six Flags and to allow those who visit Six Flags locations to enjoy some of our recognizable products, such as HEINZ Ketchup and KRAFT Singles,” said Daniel Haskell, Vice President of Kraft Heinz US Foodservice.

 

For more information on Six Flags Corporate Partnership opportunities, visit https://6fla.gs/khpr.

 

 

Source: Business Wire

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