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Six Flags Entertainment Enters Into Marketing Partnership with Post Foods


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Press Release from Six Flags Entertainment:

 

SIX FLAGS ENTERTAINMENT ENTERS INTO MARKETING PARTNERSHIP WITH POST FOODS

 

Cross-Promotion Campaign to Include Free Park Admissions and In-Park Special Events

 

NEW YORK, May 14 /PRNewswire-FirstCall/ -- Six Flags Entertainment, the world's largest regional theme park company, has entered into a strategic cross-promotion agreement with Post Foods, LLC, and its suite of family-targeted cereal brands.

 

The national promotion will be featured on 12 million boxes of Post's cereal brands – including Fruity Pebbles, Cocoa Pebbles, Honey Combs, Waffle Crisp and Alpha-Bits – and provide consumers with one free kids admission coupon (valid with a paid adult admission) to any Six Flags theme park. In addition to on-box creative, the free admission coupon giveaway will be supported with in-store merchandising and a national FSI drop with a circulation of 46 million.

 

Post Cereals also will present a national Six Flags "Rise-n-Scream" event. On July 13th, Six Flags theme parks across the country will open their gates one hour early for Post consumers who registered online to be part of the special promotion (www.sixflags.com/riseandscream). Additionally, Post Foods will receive in-park branding via Six Flags Media Networks. This includes media promotion on Six Flags TV, signage and other place-based digital media at the parks, as well as online at sixflags.com and other social media outlets, including Facebook.

 

"Six Flags' new partnership with the Post family of brands further demonstrates the value of our platform and consumer reach," said David McKillips, Senior Vice President of Corporate Alliances for Six Flags Media Networks, the media and sponsorship sales division of Six Flags Entertainment. "By strategically utilizing our theme parks and media network, we're able to offer significant impressions to our partners along with savings for families this summer."

 

The promotion will be featured on-shelves now through mid-July, with discount coupons valid through October 15, 2010.

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I know some of you do not want to hear this, and will not agree, but this is exactly what we do not need. Sacrificing park atmosphere for a quick buck. People do not go to theme parks to be bombarded with advertisements. I know some people are under the impression that this is an easy way to make a buck, and it is, however it completely destroys the atmosphere of what should be an escape from the everyday, not a constant reminder of it.

 

Park atmosphere is one of the biggest challenges for Six Flags. The atmosphere in their parks has deteriorated throughout the years and excessive advertising is one reason, along with diluted theming and destruction of the natural resources.

 

People want to be immersed in a unique atmosphere at a theme park, not constantly reminded of the outside world they are trying to escape for a day.

 

Just my opinion, due with it what you will :)

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Most people think nothing of the ads, the people who come to these sites aren't like most people so our opinion doesn't matter. When the GP starts complaining then I think you may see a difference. BUt when I go to the parks I never see anyone complain about the ads.

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I don't mind the ads in the park so much like those rotating billboards that have misting sprays on them or an ad on Six Flags TV, it's the ads on the trains that bother me. You have the Golden Kingdom which is themed really well for a non Disney park and to throw ads up in Kingda Ka's queue and have banners all over the station and of course the ads on the front, back and side panels of the train really take away the idea that you are in the Golden Kingdom. I hope no more coasters get ads on them.

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Most people think nothing of the ads, the people who come to these sites aren't like most people so our opinion doesn't matter. When the GP starts complaining then I think you may see a difference. BUt when I go to the parks I never see anyone complain about the ads.

 

The ads are not the kind of thing that would offend guests enough to make them complain to park employees, but they are, in my opinion, annoying enough to be a strong reason to discourage people from coming back--especially parents, who are likely to be more offended by the ads than kids or teenagers. I want the company to continue making money, but I really hope that they cool it with the ads.

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